STRIKING THE TARGET
As a company, CAMRAC has 36 years of experience successfully positioning products and services to markets best suited for a specific application or service. Our marketing videos are unique, high-energy and filled with confidence! However, under all the flash and glitz is a very deliberate formula for convincing the viewer to use, investigate and purchase the product or service. We research the competitor product, discern why people use the product and uncover any generic negative perceptions about the product or the industry related to a specific service. Armed with this vital information, we formulate a targeted selling message that convincingly portrays the product to be the perfect solution for the targeted market.
CONTROVERSIAL PUBLIC FORUMS
CAMRAC does a lot more than take pretty pictures. Our expertise in analyzing the market, developing targeted messages, inoculating the negative perceptions and delivering a positive image has been used time and again by Fortune 500 clients in difficult public forums filled with mistrust, misconceptions and local bias against the stated objectives of our clients.
CAMRAC uses a grass roots approach - talking one on one to local residents to discern
their interests, beliefs and concerns. Using this information, we prepare targeted marketing materials on print and on video that strike the target and deliver controversial messages in a positive, convincing. We research and analyze governing bodies and past public forums to develop interactive graphics and video documentation to demonstrate command and control before governing boards and commissions during live public forums.
Our extensive background in political advertising and marketing campaigns gives CAMRAC the advantage and know-how to inoculate negative perceptions, provide factual information to refute misconceptions and then deliver a positive message to a newly converted audience.
